The first aspect of personal branding is having a clear understanding of who you are, what you do, and how you help others.
Once you’ve defined this, and picked the right business name, you’ll need to visually represent all that you are and all that you stand for.
The following tips will help you to visually build a personal brand that is authentic and engaging.
Colour is Key
According to Forbes, colour is one of the first steps in unearthing and defining your personal brand.
Colour is memorable and evokes emotion. The right colour palette will bring the personality of your personal brand to life.
- Take a look at the colour wheel and get the know the characteristics of the colours. For example, The Body Shop brand is green, which fits with the company’s ethics of being environmentally conscious.
- Understand colour theory. I.e. yellow evokes feelings of optimism, happiness, and hope, and is often a good choice for altruistic brands, practical products, or fun businesses. MailChimp, McDonalds, and Cancer Council are organisations that have adopted yellow as their primary colour.
Know Your Type
Font psychology shouldn’t be overlooked – it communicates your personal brand’s character and tells your audience if you’re traditional or quirky, retro or trendy, playful or serious.
For example, Coca-Cola – one of the world’s most iconic trademarks – uses a classic, white, cursive font that is free flowing (like the liquid perhaps) and has stood the test of time; the 19th century script is over 130 years old.
Land the Logo
They say a picture’s worth a thousand words, and a logo is no exception. Whether you’re using your personal name or something that encapsulates your field of expertise, your logo should catch the eye and leave a lasting impression.
- Research the different types of logos and pick your preference. For example, a combination logo works well for personal branding, as it utilises an image and text.
- Create a mood board of other logos, images, illustrations, or graphics that you’re drawn to, which will help paint your style.
- Make sure a colourful logo will also look good in black and white.
Finally, when your visual branding portfolio is complete, be sure to carry your personal branding across all outgoing correspondence – from your emails to your website, your newsletters to your social media content.
Being consistent creates a sense of familiarity for your audience.
Dana Da Silva is a freelance writer and journalism graduate who has spent that past decade working in PR within both the public and private sectors. She writes sharp copy for a broad range of clients and topics, and has a flair and passion for storytelling and creative writing, including novel writing, blogging and penning poetry. Dana considers writing to be an exquisite art, free therapy and a form of meditation.